蘋果紙業 Fruitfulness 碩果累累
2022 年 08 月 17 日
2021年新年紅包袋組，由哲冶設計以「台灣水果王國」為主題所創作的蘋果文創紅包袋組，取眾多種水果造型，象徵平安、大吉、福壽、旺來、昌盛的滿滿新年祝福。
紅包袋使用蘋果文創的和紬紙、再生丹迪紙、星璨紙，以及國產紅色紙，並且採取多種不同技法，包含：網版印刷、打凸、打凹、燙霧金、燙透明雷射膜、燙透明膜，呈現出蘋果紙業紙張多種不同變化的可能性。
2021 美國創意傳播獎 (C2A) Print / Winner
Packaging Design Category / 金獎
Promotional Materials Category / 金獎
Taiwan has always been known as the “Kingdom of Fruit” and has become a paradise for the growth of fruit with sufficient sunlight!
In Taiwan, where every season is harvesting season, trees that are covered with fruit symbolize blessings for everyone to have peace, longevity, fortune and prosperity throughout the new year.
